Our Story

It all begins with an idea.

Maybe you’re considering a new career path.
Maybe you’re driven by a passion you can no longer ignore.
Or maybe you’ve spotted a growing opportunity in sustainability, and you're ready to be part of it.

Whatever your motivation, one thing is certain: you're standing at the threshold of a transition. And that decision, in itself, is bold and brave.

Because behind every career switch lies a story, a story of curiosity, courage, and reinvention.
A story that often begins with uncertainty: "I don’t know where to start." "Is this the right move?"

But with the right tools, the right guidance, and the right support, that story transforms into one of clarity and confidence: "I’m ready. I know what I want. I have the skills, the direction, and the mindset to make this transition on my own terms."

And that’s exactly the story behind the founding team of Estidama Academy.

We are not coaches. We’re not HR professionals or recruiters.

We are career switchers, just like you.
We’ve been through the doubts, the long nights, the endless questions, and the quiet moments of fear. We’ve also experienced the excitement of discovering a new purpose, the joy of learning again, and the pride of finally landing in a career that aligns with who we truly are.

With a bit of luck, a lot of reflection, and the willingness to start over, we made it through.

We created Estidama Academy to be the platform we wish we had when we started this journey.

We want to share everything we’ve learned, the hard truths, the shortcuts, the hidden opportunities, and the mindset shifts that matter most. We’re here to give you the real story behind successful career transitions, not just the polished versions.

Because we’ve learned that in today’s job market, diplomas alone aren’t enough.
It’s about soft skills. It’s about who you know, how you show up, what questions you ask, and the communities you belong to.
It’s about being visible, being connected, and being willing to grow.

We’ve lived this. We’ve grown through it.
And now, we want to walk this path with anyone ready to take the leap into a more meaningful, purpose-driven career in sustainability.

This is our story.
And maybe, it can be part of yours too.

Asma & Nidhal